Case Study — Food & Beverage
Pitstop
Coffee
CLIENT
Pitstop Coffee
Stage 01
Strategy
Pitstop Coffee had the product and the space, but the feed was quiet. We rebuilt the content engine around one idea: speciality coffee living inside Lahore car and late night culture. Every month got a theme, every week got a hero piece, and nothing shipped that did not look like the brand.
01 Positioning: speciality coffee built for car culture and late nights
02 Content pillars: product craft, cafe atmosphere, community moments
03 Campaign calendar: Cold Foam, Summer Edition, FIFA screenings, Cars and Coffee
04 Creator collabs: food and lifestyle creators to push reach past our own feed
Stage 02
Best Visuals
Shot, edited and graded in house. Product first, brand second, always set inside the world the audience already lives in: cars, late nights, and a cup that photographs as well as it tastes.
Stage 03
Final Result
Four months, one brand, and a page that went from quiet to busy. Reels crossing a million views, a best performer at 176k, and a follower count that moved 2k to 13.2k without a single giveaway.
