Case Study — Food & Beverage
Zero
Degree
CLIENT
Zero Degree
Stage 01
Strategy
Zero Degree had the product and the audience, but the content needed direction. We rebuilt the strategy around one idea: making the brand feel relevant beyond desserts. Every month got a campaign, every week got fresh content, and everything worked towards consistent organic growth.
Positioning: desserts built around moments, moods and cravings
Content pillars: product, lifestyle, trends, community moments
Campaign calendar: Eid, brand awareness, anniversary, seasonal moments
Creator collabs: food and lifestyle creators to extend reach beyond the feed
Stage 02
Best Visuals
Shot, edited and graded in-house. Product first, brand always, built around drinks, cravings and the moments people actually want to share.
Stage 03
Final Result
Nine months, one brand, and a page that more than doubled its audience. Creator content crossing a million views and a follower count that moved from 14K to 33.5K organically.
