Wellness Organic Farms

CLIENT

Pitstop Coffee

Stage 01

Strategy

Pitstop Coffee had the product and the space, but the feed was quiet. We rebuilt the content engine around one idea: speciality coffee living inside Lahore car and late night culture. Every month got a theme, every week got a hero piece, and nothing shipped that did not look like the brand.

01 Positioning: speciality coffee built for car culture and late nights

02 Content pillars: product craft, cafe atmosphere, community moments

03 Campaign calendar: Cold Foam, Summer Edition, FIFA screenings, Cars and Coffee

04 Creator collabs: food and lifestyle creators to push reach past our own feed

Stage 02

Best Visuals

Shot, edited and graded in house. Product first, brand second, always set inside the world the audience already lives in: cars, late nights, and a cup that photographs as well as it tastes.

Stage 03

Final Result

ONE YEAR. A SYSTEM THAT SCALED.

What started without a structured digital ecosystem became a growing e-commerce brand. In one year, Wellness built an audience of 22K+, generated PKR 36M+ in sales and delivered a 4.2X overall return on ad spend.